Reinvention: Standing Out with Your Unique Spin

podcast Dec 08, 2023

For this episode, I’ve recorded somewhere slightly different: on a business retreat in California! It’s inspired me to think about reinvention — how we can evolve our business models (and our own personal brands) to stay true to our unique selves while staying on top of the current climate. 

Listen here:

From tech to world events to market demands, there's a lot to juggle for entrepreneurs today. There's also a good chance that you've changed since you first started your business, and staying authentic sometimes means re-imagining your endeavors to fit that new self. 

Change is scary. It requires us to go out on a limb, risk making mistakes, and be more vulnerable in front of our audience. It’s also the only way to improve. Too many entrepreneurs are stuck, held back by how they’re “supposed to” do things. They may feel a little safer, but they’re also missing out. Our businesses need to embrace change if they want to stay relevant, and often, this means shaking up how it’s “always been done”. 

Remember: every business “rule” was made up by someone else! Only you can find the best path for your business, and reinvention challenges us to push boundaries and create something new. If you’re willing to take the first steps, today I’m discussing four (and a half!) principles for effective reinvention: 

1/2: Reconnecting with your “why”

1: Finding your “spin” — what makes you YOU, and what makes your business unique 
(want support in gaining clarity on your spin? here's a great workshop)

2: Tapping into current trends 

3: Engaging with your audience on a deeper level 

4: Embracing imperfection, and learning as you go

If you want to hear more, don’t miss listening to this episode! Your business has a bright future ahead — and it starts with reinvention.

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